We are a lifestyle brand that believes in upholding a responsible lifestyle to better the environment and the world around us. If you’re a South Beach girl then, like us, you’re a citizen and traveller of the globe. Nothing makes us happier than packing our suitcases and jetting off to somewhere exotic, seeing new things and exploring beautiful cultures along the way. We love life and we want to do everything we can to protect the world we live and laugh in.

The art of making beautiful products has a direct impact on the environment, and we take this very seriously. Being a family run business, we want our suppliers to be inclusive of our family. That includes the values that we have shared since 1953. So we aim to work together to reduce our footprint in every possible way.

It’s our mission to share our respectable way of living with employees, suppliers and our caring South Beach customers. See below for our commitment to the planet and its people:

Taking steps towards green.

We love our planet and we believe that we are accountable for the way we treat it. Our products are designed and developed with considerations to the environment, always. And we aim to minimise the footprint we leave behind by conducting rigorous testing for all our products in the South Beach range. That’s why our products fall within REACH Regulations and meet the official requirements, and we would never settle for anything less. Our conscientious team are continually working to reduce our environmental impact, looking after our world and creating a better, more sustainable future for everyone.

We are a part of the fashion revolution, finding new ways of working to empower the people around us. We believe that we are all connected in some way. So our passion extends from our employees and the talented artists who make our products to the communities that we touch. We work closely with suppliers to create stronger, lasting relationships and greater transparency. And we care deeply about the happiness and wellbeing of everyone we work with. Our way of doing things ensures all our teams have a creative and inspiring workplace; where South Beach staff can reach their potential. Our people are an integral part of our business and therefore we consider it important to ensure a safe environment for all.